AFP Ottawa’s Professional Development Series
Upcoming events:
The New Lifetime Value
Do you still do direct mail to generate annual giving revenue?
If you are, you’re missing out bigtime.
Your direct mail program is now a pipeline.
You acquire and renew direct mail donors not for immediate revenue, but to elevate them to bequest donors. In this imaginative and practical session, you’ll learn the new math of the DM donor investment. You’ll learn the mix of messages your donors need to hear.
And, you’ll learn to raise more money from direct mail than you ever thought possible.
Learning Outcomes:
- See big new revenue potential from direct mail donors that you hadn’t seen before.
- Understand how to structure your direct mail program to meet multiple objectives and radically leverage long-term revenue.
- Fully appreciate how fulfilling and rewarding the donor journey can be. Nothing is more special in fundraising than this.
This will be an online session with presentation/Slide Deck for attendees.
Wednesday, April 8, from noon to 1pm
Speaker:
Holly Wagg, CFRE leads both the people and business at Good Works - an Ottawa based fundraising agency that specializes in direct mail, digital and legacy giving for annual donors.
She is the proud co-author of You Can’t Take It With You: The Art & Science of Legacy Fundraising (2019), and she co-founded the Ten Oaks Project in 2004 for which she was honoured with a lifetime achievement award in the queer community before she cracked 30.
She’s a widowed, and re-married, mother of six (two adopted, one bio and three step-children). She also loves adventure travel, backcountry camping and talking about Hyrox/CrossFit.
Thank you to our year-round Personal Development Series sponsors, Blakely.
With your support our members continue to benefit from incredible sessions that add value to their ongoing careers in fundraising.
