Date(s) - 17/06/2020
1:30 pm - 3:00 pm
Join us for a FREE Online AFP Ottawa professional development session to take place on June 17th – Building your Legend: How to Leverage Content Strategy and New Media to Stand Out Personally and Professionally presented by Mo Waja.
Date: Wednesday June 17
Time: 1:30 – 3:00 p.m.
Location: Online via Zoom webinar
Cost: FREE to AFP Ottawa members & future members
The world is loud and being heard is difficult. Differentiating yourself has never been more critical, yet the dynamics of our new “traditional” channels (like social media) have fundamentally shifted — particularly as events have unfolded in 2020. As the fundraising sector becomes more competitive, standing out makes all the difference both in career growth and in bringing your charity top-of-mind with prospective donors. The question is: how do we stand out positively, strategically? Join Mo Waja, professional speaker, marketer, author, podcast host and producer, and fundraiser at Blakely for a discussion on the 3-pillars of personal branding, finding the right tools to build your brand, and how to leverage content to build, grow, and elevate your personal brand.
Mo Waja is a professional speaker, marketer, author, podcast host and producer, and is a fundraiser at Blakely. As a marketer, Mo has worked with personal, not-for-profit, and for-profit brands in the charitable, software, and financial sectors, amongst others, developing successful storytelling strategies. As a speaker, Mo has spent tens of thousands of hours coaching business professionals, nonprofits, post-secondary students, and campaign advocates in the art of professional speaking and communication, and has delivered sessions on topics ranging from marketing ethics to digital storytelling strategy, to social media and e-philanthropy, to personal and professional branding.