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Date(s) - 28/05/2020
10:00 am - 11:00 am


Join us for a FREE Online AFP Ottawa professional development session to take place on May 28 – Fish in Your Own Pond: Combining Analytics and Stewardship to Engage more Donors presented by Sam Laprade, CFRE.


Date: Thursday May 28
Time: 10:00 – 11:00 AM
Location: Online
Cost: FREE to AFP Ottawa members & future members
Register Today! 


The time is now! There has never been a more important time to combine analytics and stewardship.  While this is a time of uncertainty, we know that the science of fundraising is solid. Using key metrics and overlaying strong stewardship is the proven formula to build donor engagement during trying times.

If you are feeling overwhelmed, we have your back! We break it down step by step for you. As the saying goes “You cannot manage what you cannot measure.”

Prior to the COVID-19 crisis, did you know donor attrition is at all-time high? We need to create deeper relationships with the donors who already donate to our organizations. This is more important now more than ever!

Second gift conversion, or donors who give once and never give again, is at a low of 40% and sometimes lower.  Meaning for every 10 donors who give to you – only 4 or less continue to be engaged with your organization. Let’s look at ways we can engage more donors!

We will also walk through over 25 stewardship ideas to help to engage more donors! Using these stewardship ideas with metrics from your donor database allows you to ‘fish in your own pond’ for donors who may have a higher capacity, or are prospects for monthly giving or planned giving.

You will learn what metrics you need to be measuring, top stewardship ideas and many other ideas on how to engage more donors!


Speaker Bio:

Sam loves to connect people!
As a professional fundraiser Sam works closely with generous donors to impact some of the most vulnerable people in her community and country. Sam’s extensive experience, for close to three decades, in fundraising, media and municipal politics has created an impressive network of community and business leaders. Over a 30-year period Ms. Laprade has raised money for important charities in her community such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission Foundation.In 2009, Sam started as Director, Gryphon Fundraising. Ms. Laprade shares the importance of donor database analytics with fundraising professionals worldwide. In addition to her work with Gryphon Fundraising, in October 2017, Sam launched her full-time consultancy to assist non-profits with fundraising strategy, stewardship, board relations, coaching and audits.

Ms. Laprade is an engaging speaker who receives high ratings.  Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners, the Association of Donor Relations Professionals and AFP Congress (Canada).  Sam was the keynote speaker at the Closing Plenary for AFP Congress 2018. In June 2020, Sam will be the keynote speaker at the National Conference for the Fundraising Institute of New Zealand.

Sam is the creator and host of “An Hour to Give” on 1310 News, Ottawa and News 95.7, Halifax.  This show highlights non-profit organizations and philanthropy.

Register Today!