Parkdale Food Centre Make It Monthly Campaign

Over three years, Parkdale Food Centre transformed Make It Monthly from a traditional digital appeal into a bold, human-centred campaign that reimagined how monthly giving could look and feel. PFC blended advocacy, strength-based storytelling, community-created content, humour, personalized outreach, stewardship and neighbourhood door-to-door canvassing to build relationships, not simply acquire donors. The results were transformational. Year 3 generated approximately 160 new or reactivated monthly donors—more than the first two years combined. Across all three campaigns, 260 donors remain active, contributing to approximately 40% growth in PFC’s monthly donor base. Today, monthly giving represents nearly one-quarter of PFC’s annual revenue, providing dependable support as the organization responds to rising food costs, increasing demand and expanded programming

Nominated by: Fraser Green