Date(s) - 25/06/2019
11:45 am - 1:00 pm
In the mad rush to build brands and court loyalty, too many non-profit organizations are overlooking the impact that brand experience delivers in connecting with audiences. In this 45-minute interactive presentation, Stephen McGill will walk through why brand experience matters and how organizations can plan and create a culture that delivers consistently great experiences.
Using stories, real world examples and the strategies and tactics effectively used with his clients, the session will open eyes and minds to the possibilities of harnessing the power of brand experience.
Key Points Covered:
- Why most organizations overlook the impact of brand experience.
- Building an experience-focused culture.
- The key role that staff, board and volunteers play in brand experience.
Stephen McGill is the President and Creative Director of McGill Buckley, an award-winning branding and marketing agency based in Ottawa. McGill Buckley has a particular passion for working with clients in the non-profit and fundraising sectors.
Over the years, Stephen and his partner Nadine Buckley have helped build brands and create award-winning fundraising campaigns for a wide range of organizations including Support Our Troops, St. John Ambulance Canada, Queensway-Carleton Hospital Foundation, Youth Services Bureau, University of Ottawa Heart Institute Foundation, Bruyère Continuing Care and many others.
He is a former board member of Bruyère Foundation, Ottawa Community Loan Fund, Ottawa Snowsuit Fund and Chair of the Dave Smith Youth Treatment Centre.
Labeled by some as “the branding guy” he is a fervent believer in the power of brands to strategically and creatively transform companies, organizations and causes. An award-winning Creative Director and Writer, Stephen has won over 200 awards for creative excellence while working for clients across Canada and in the United States.
Date: Tuesday, June 25
Time: 11:45 a.m. – 1:00 p.m.
Cost: $10 members, $15 future members
Lunch will be provided